Friday, February 19, 2010
It seems like just yesterday that websites such as Facebook, Twitter, and YouTube were only being used as entertainment for college students bored during class. Today, if these websites are not a primary tool in your strategic marketing arsenal, you are probably in the process of being lapped by your competitors. The old days of overpaying for interruptive advertisements in radio and TV are quickly nearing an end. Inbound marketing is about making information regarding your product or company as readily available as possible to people who are actively looking for it. It’s inexpensive, efficient, and has relatively easy to track results.
OK, so who does decide if it’s your website or your competitor’s that jumps to the top of the page when a potential customer is looking for the product or service you provide? Even though search engines like Google are created through complicated algorithms, it only takes a few changes to make a large impact. First, there are specific ways to set up a website to help in this process, so make sure your website designer had it in mind when the site was being created. Another way to increase your search engine optimization is to have other credible websites create links leading to yours. This is accomplished through the creation of articles, blogs, and other worthwhile information on your website.
You can make it very easy for people to follow these updates by linking a RSS icon to them. This can be an extremely valuable instrument used to increase the number of repeat viewers. There’s no bigger compliment then when people want to be continually informed of every update on your website. If nothing else, it is definitely worthwhile to do a little research on the benefits and implementation of inbound improvement. There’s no question that it’s the future of marketing, and when it comes to business it’s well known that if you’re not two steps ahead then you’re already one step behind.
Brian Rogel – Marketing Specialist for Riverstone Residential Group
Information on Riverstone Residential, the Louisiana Housing Finance Agency, and the owners of Toxic Mold Infested Jefferson Lakes Apartments in Baton Rouge, Louisiana continuing to allow tenants to be exposed to extreme amounts of mold toxins
Riverstone Residential – Park Plaza – Bedbugs infest popular off-campus housing – “We believe the apartment management took the least expensive route instead of the most effective,” said attorney Lynn Clark
Worst Staff, Worst Apartment, Worst Price – “I’ve lived in over 20 apartment complexes in my life, all over the country, and I will NEVER, EVER live in another Riverstone Residential apartment” – Plaza at the Arboretum
Political Action Committee – National Apartment Association (NAA) files Amicus Brief in mold case (two infant deaths in mold filled apt – Wasatch Prop Mgmt) citing US Chamber/ACOEM ‘litigation defense report’ to disclaim health effects of indoor mold & limit financial risk for industry
“Changes in construction methods have caused US buildings to become perfect petri dishes for mold and bacteria to flourish when water is added. Instead of warning the public and teaching physicians that the buildings were causing illness; in 2003 the US Chamber of Commerce Institute for Legal Reform, a think-tank, and a workers comp physician trade organization mass marketed an unscientific nonsequitor to the courts to disclaim the adverse health effects to stave off liability for financial stakeholders of moldy buildings. Although publicly exposed many times over the years, the deceit lingers in US courts to this very day.” Sharon Noonan Kramer